Difference Between Sales and Marketing

Many people mistakenly think that selling and marketing are the same – they aren’t.

Marketing brings customers to the door. Sales puts their signature on the order and can make the order even bigger.

Selling is the act of persuading or influencing a customer to buy.

Marketing activities support sales efforts. Actually, they are usually the most significant force in stimulating sales. Oftentimes, marketing activities, like the production of marketing materials or ads, must occur before a sale can be made. Marketing activities should follow the sale as well, to pave the way for future sales and referrals.